Why Delicious By Design?
Delicious By Design is much more than chef support. It’s true that we provide first class culinary expertise which allows you to showcase your food at its best for your target customers.
However, we go beyond culinary expertise. Our services, delivered by our team of amazingly talented chefs, photographers, and videographers, bring food ingredients and recipes to life.
We are passionate about great food and want to help you succeed when it comes engaging with your customers. We keep pushing and innovating to get better and better results for you.
Who We Help
If you’re involved in foodservice, manufacturing, restaurant, agency or media work, we should talk.
For instance you might be:
- A manager in a foodservice team, wondering how to improve sales for your products.
- An account director in an agency, wondering how to better position your client’s food offerings.
- The proprietor of a restaurant chain, wondering how to attract different audiences to your restaurant.
If your challenge requires culinary expertise in foodservice to meet it, we’re here to help.
How We Help
When you contact us, we’ll work to understand your project in as much detail as is necessary for us to help you. We’ll work with you to build a full picture of the project, and how we are going to tackle it.
We look at usages, applications, and benefits to caterers or consumers, including nutritional information. We may audit any existing recipes, and develop new recipes and other ways of showcasing your product.
Once this is done, we create great images and film that showcases your products in the best possible way. More about how we do that here.
Finally, to complete the process, we will help you with customer demonstrations, staff training, and chef support where needed.
We are uniquely placed to help you achieve product success quickly and cost effectively. We understand catering across sectors. We have experience of customer skill sets, consumer trends, and even legal requirements which affect purchasing decisions.
Our Story
Delicious By Design was founded by Louise Wagstaffe in 2009, after 17 years in the food industry in chef, development, sales, and management roles.
We’re a customer focused business, and we have developed and grown over the last decade to understand consumer needs in detail and how food service organisations deliver against them.
The trends in the industry – towards specialist diets, toward healthy food, towards solutions in foodservice – are a great opportunity for food organisations to engage with their customers and really add value. Our job is to help them do that.